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Joe Potash

Joe Potash

LPL Registered Sales Assistant

Joe joined Balance Rock in 2000. As an LPL Registered Sales Assistant with over 20 years of industry experience, he plays an integral role in the planning and implementation of client retirement and investment strategies, IT, and office operations.

Joe prepares and presents retirement income plans for the team and helps implement year-end tax planning strategies for clients and their accountants, and is the office specialist on Social Security retirement benefits. He also provides day-to-day technology support and serves as a liaison coordinating technology needs and upgrades with the firm's IT vendor.

Joe also supports the firm's financial advisors, preparing annual client portfolio and 401k plan reviews, conducting investment and product research and coordinating and tracking cost basis for client transactions. He develops models investment portfolios; and assists with the research, identification, and selection of investment options and model portfolios for 401k plans.

He earned his Associates Degree in Business administration from Berkshire Community College, where he graduated with a 4.0 GPA. He holds his FINRA Series 7 & 63 securities registrations with LPL Financial. 

Joe lives in Pittsfield, MA, with his daughters Chloe, Molly, and Lucy. He is a member of St. Mark Church, where he serves as a Eucharistic Minister. He is also an active member of the Allendale Elementary School PTO. When he's not multitasking at work, he multitasks outside of the office, where he enjoys activities with his children, woodworking, homebrewing and any type of pastime that takes him outdoors.