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Joe Potash, RICP ®

Joe Potash, RICP ®

LPL Registered Sales Assistant

Joe joined Balance Rock in 2000. As an LPL Registered Sales Assistant with over 25 years of industry experience, he plays an integral role in the planning and implementation of client retirement and investment strategies and office operations.

Joe prepares and presents retirement income plans for the team and helps implement year-end tax planning strategies for clients and their accountants, and is the office specialist on Social Security retirement benefits. 

Joe also supports the firm's financial advisors, preparing annual client portfolio and 401k plan reviews and coordinating and tracking cost basis for client transactions. He develops models investment portfolios; and assists with the research, identification, and selection of investment options and model portfolios for 401k plans.

He earned his Bachelor's Degree in Interdisciplinary Studies from the University of Massachusetts Amherst, where he graduated with an area of concentration in Studies in Financial Management, and holds his FINRA Series 7 & 63 securities registrations with LPL Financial. He earned the Retirement Income Certified Professional (RICP ®) designation from The American College of Financial Services, allowing him to provide knowledgeable advice on a broad range of retirement topics including the proper use of annuities, mitigation of risks to retirement income planning, estate issues, Social Security, health insurance, housing decisions, and income taxation.

Joe lives in Pittsfield, MA, with his daughters Chloe, Molly, and Lucy. He is  an active member of the Allendale Elementary School PTO. When he's not multitasking at work, he multitasks outside of the office, where he enjoys activities with his children, woodworking, homebrewing and any type of pastime that takes him outdoors.